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Is the Pink Tax Affecting Your Clients’ Retirement?

The Pink Tax

The New York City Department of Consumer Affairs conducted a gender-pricing survey of 800 products and found that in 42% of cases, women paid more for the same products as men.

As it pertains to senior-focused products:

The Agency analyzed six types of home health care products. On average, women’s home health care products cost 8 percent more than men’s. [For example] often, the packaging for a men’s and women’s version of a brace was completely identical, with the only difference being the word “men’s” or “women’s.” Additionally, it appeared that some braces actually used less fabric for the women’s version, but cost more.

Upon closer examination, it’s a complicated issue, but for our purposes, it serves as another warning sign for women in retirement. (See list of articles at the bottom of this page for more on the pink tax.)



5 Reasons Women Need to Save More for Retirement than Men

1. Women Live Longer than Men

Today, the average American male can expect to live 76.2 years, whereas the average American female can look forward to 80.9 years.

Let’s say a man and woman both earned $70,000 per year while working and both retire at the age of 67.  Based on average life expectancy, the man will need to support himself for a little over 9 years, while the woman will need to support herself for an additional 14 years.  If a person needs at least 70% or his or her income to support himself/herself comfortably in retirement, the woman in this scenario will need at least $280,000 more than the man to support her retirement.

Most women will enter retirement without that extra money and can potentially lose their husbands’ pension payments and some Social Security benefits upon his death.  This reduces income at a time when living expenses due to long-term care and healthcare costs often rise dramatically.

Click Here to Download Related Article: 18 Risks in Retirement

2. Women May Spend Fewer Years in the Work Force

Times may have changed, but for most women in the Boomer generation, it was typical to stop working in order to provide care and nurture the children.  Mothers may have worked a part-time job to help with the family finances, but generally they did not return to a full-time position for some time.

On average, women take a permanent reduction in their Social Security benefits by taking Social Security at age 62 instead of deferring to their full retirement age, or age 70.  The average for men is 64–two additional years to contribute and grow Social Security benefits.

Additionally, the majority of women receive Social Security through spousal or widow benefits, not on their contributions.  With a growing divorce rate and a decrease in people getting married or remarried, few women are eligible for spousal or widow benefits.  This is significant when paired with the fact that compared with 20 years ago, nearly twice as many women over 50 are divorced.  Widows must sacrifice their widow’s benefits if they plan to remarry before the age of 60.

3. Women Earn Less than Men

Studies have consistently shown that women earn less than men for the same work.  Take a look at the graph.

There are many other contributing factors.  The pool of jobs that allow mothers the flexible hours they need to care for children is a small one, and often women sacrifice pay for better hours.  Some women don’t work long enough to make investing in a retirement plan seem worth it, and most part-time jobs don’t offer a 401(k) or other retirement plan.  This decreases savings and prevents some women from meeting the work requirements to obtain Social Security disability benefits.

4. Women Tend to Be More Conservative with Their Money

Traditionally, it was the husband who met yearly with the financial planner about investments, budgets, and retirement plans.  In cases where the husband passes away unexpectedly, the wife is often not prepared to understand her financial circumstances and necessities. But not only that, but when it comes to investing, statistics show that women favor lower risk and greater conservatism.  This can work well if they had a fairly substantial retirement nest egg built up, but it doesn’t work well when you are in the accumulation phase. CD’s, Money Markets, Fixed Growth investments have their place, but apart from instruments that can give greater upside those vehicles alone can leave the retiree short of the needed accumulated savings to sustain a long retirement.

5. Women Often End Up Being Caregivers

We have already touched on the effect of exchanging the workplace for child-rearing, but care-giving doesn’t stop when the kids turn 18.  Parents may spend money that could have gone towards retirement on school tuition, health and car insurance, the phone bill, etc. This financial situation can be especially dangerous for single mothers.  “Single-mother families in 2016 were nearly five times more likely to be living in poverty than married-couple families.”

Women are also more likely to stop working to take care of their parents or spouses’ parents once they become elderly.  Ironically, participating in a parent’s healthcare may mean women would not have access to good health insurance plans if not through their husbands’ work.  Again, every year not spent on the job means less income and savings.

Housing Wealth: The Answer to Pink Problems?

On average women make less over the course of their careers, pay more for products and services, and will need more retirement savings than their male counterpart.  It’s clear that a different approach for women with regards to retirement income planning is necessary.

In October of this year, I will have the privilege to speak at the 2018 National Conference for Women in Insurance and Financial Services where I will focus on an often overlooked, but crucial element of retirement income planning–Housing Wealth.

Advisors need every viable resource to help their clients and sustain their practices, and I’m going to share real-life case studies and easily implantable concepts that will help advisors show how housing wealth can help their clients increase cash flow, preserve assets, decrease risks, increase liquidity and add new investable dollars back into their savings. Advisors will discover how this resource can:

  • Give advisors tools that lead to more significant planning conversations with existing clients as well as unprecedented access to new clients with investable resources.
  • Eliminate the most powerful risks to retirement income and help advisors identify new ways their clients can keep their assets working longer without sacrificing lifestyle or enjoyment.
  • Demonstrate the incorporation of housing wealth with retirement income, investments, annuities, and insurances to create enhanced outcomes not otherwise achievable.
  • Create opportunities for clients to purchase suitable and appropriately placed insurance, annuities, and investments without using loan proceeds.
  • Help manage tax brackets and keep clients within lower adjusted gross income boundaries.

I hope you can join me! Let’s make sure women are an active and vibrant part of the retirement income planning conversation–stimulating dialogue, bringing awareness, and facilitating preparation.

The Pink Tax: Additional Reading

Don Graves, RICP®

Don Graves, RICP®

President and Chief Conversation Starter at HECM Advisors Group/Institute
Don Graves, RICP® is a Retirement Income Certified Professional and one of the Nation’s Leading Educators on the Emerging Role of Reverse Mortgages in Retirement Income Planning. He is president and founder of the HECM Institute for Housing Wealth Studies and an adjunct professor of Retirement Income at The American College of Financial Services. He has helped tens of thousands of Advisors as well as more than 3,000 personal clients since the year 2000
Don Graves, RICP®
Don Graves, RICP®

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